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VBP Background

Verified Beef Production (VBP) is Canada's verified on-farm food safety program for beef – a dynamic program to uphold consumer confidence in the products and good practices of this country's beef producers.

Canada's beef producers already have a reputation for acting responsibly, but VBP takes that to a new level. Grass-roots driven and industry-led, the program is part of a broad effort by Canada's food providers to ensure on-farm food safety. It's based on the principles of an international quality control program used widely in many industries, called Hazard Analysis Critical Control Points (HACCP), which has been specifically adapted for VBP.

The overall result is stronger competitiveness for Canada's beef industry, as food safety continues to grow as a major factor in consumer buying decisions. Click on the following links to jump to different sections of VBP information included below, or simply continue reading down to view the complete information.

Program roots

The VBP program grew from its roots in the Quality Starts Here (QSH) program, an educational initiative started by the Canadian Cattlemen's Association to help the beef industry move toward the highest beef quality in the world. Learn more about QSH.

National, global effort

The VBP program is also part of a broad, global trend in food production, both in Canada and internationally, toward verified food safety standards. This includes many on-farm food safety management programs in different sectors of food production implemented in Canada and major food production countries around the world. Learn more about other Canadian on-farm food safety programs.